According to foreign media reports, the blog site VentureBeat learned to enter the social gaming market as part of the plan, Viacom’s MTV has acquired a social game developers Social Express.
MTV executives David Williams (David Williams) said, MTV will Social Express, according to MTV and other Viacom’s original content development business social games. He said the “social game industry is maturing, we are optimistic about the long-term prospects for social gaming.”
Social Express was founded in 2009, with 10 employees. Williams said that for months, Viacom has been considering the game business into social gaming. Social Express founder of contacts with Viacom, which permits the contents, followed by negotiations.
Social Express will be the first use of the third quarter of MTV and Nickelodeon content development of the game. Williams said, Social Express is also developing a platform for publishing third party games.
Social Express will be integrated into Viacom’s Nickelodeon Digital China.